Application Of Self Reflection And Self Evaluation

Professional Progress The purpose of this assignment is to go through a process of self-reflection and self-evaluation to discover the scope of personal and professional development, while enrolled in an undergraduate nursing program. This paper looks at my accomplishment of meeting all eight behaviors that are specific outcomes of the nursing program including: critical thinking, nursing practice, communication, teaching, research, leadership, professionalism, and culture. These accomplishments, over the course of my undergraduate career, will be proven using previous completed clinical logs that span sophomore, junior, and senior year in the nursing program. Critical Thinking Sophomore Year During sophomore year, this was the beginning of my critical thinking in the clinical setting. This first year, pre-clinical was a time spent gathering patient information and assessment data to create a basic care plan specific to the designated patient. After the care plan was made, I listed nursing interventions, expected outcomes and goals in relation to each patient. These basic care plans were then changed, after having patient interaction, and made more detailed to the patient and the data I gathered during the actual clinical. To help me prioritize my patient’s care, I used Maslow’s Hierarchy of needs, and nursing theorists were then use to help guide the care I gave. An example of this is from my fundamentals clinical, where I had a 58 year old male patient with an infectionShow MoreRelatedCritical Thinking And Core Self Reflective Learning1424 Words   |  6 PagesThinking and Core Self Reflective Learning: A Personalised Perspective Bradley Graham ABSTRACT The application of critical thinking and self-evaluation is limitless as it can be applied to everything simply by answering the following questions: What did I do? How did I do it? How could I do it better? And what would I do differently in the future to improve? Because of this critical thinking and self-reflective learning is essential in the development of an individuals self and skills. ThinkingRead MoreEssay about Early Childhood Education Field1117 Words   |  5 Pagesperformance prospects in society. This essay will focus on the development of effective professional practice among ECEs. The paper will critically evaluate the importance of developing professional practice among ECEs, how it is developed and the application in ECE’s practice. The essay will highlight how professional practice and core beliefs of ECEs are shaped by factors such as professional and personal identity, beliefs and values and regulatory documents and bodies. 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I wanted to impress, so using my literacy skills I wrote a meticulous and ingratiating appraisal of myself knowing it was not only important for a good pay increase , but would set the tone for the burgeoning relationship with my new boss asRead MoreErik Erikson s Psychosocial Development1629 Words   |  7 PagesReflection Paper #4 Erik Erikson’s psychosocial stages theory suggests that people pass through eight distinctive developmental stages as they grow and change throughout their lives. Integrity versus despair is the eighth and final stage of Erikson’s stage theory of psychosocial development. This stage begins at approximately age 60 and ends at death. The crisis represented by this last life stage is integrity versus despair. 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Androgogy, a theory of learning proposed by Malcolm Knowles, â€Å"became a rallying point for those trying to define the field of adult education as separate from other areas of education† (Merriam, Caffarala, Baumgartner, 2007, p. 85). AttemptingRead MoreReflective Thinking : A Component Of Critical Thinking1594 Words   |  7 Pagesconsidered as a higher level of reflective thinking that involves us becoming more aware of why we perceive things, the way we feel, act and do† (Phan, 2009). As the demand increases for students to demonstrate course material through hands on application, it is imperative for students to acquire clinical competency and effective critical thinking and decision-making skills. 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This is supported by Brookfield, he says that Critically reflective teaching happens when we identify and scrutinise the assumptions that undergirdRead MoreGraduation Speech : The Elementary Level Essay1653 Words   |  7 Pagesgap, and solves this ever pressing dilemma, as students can not only use technology to master key content, but also develop twenty-first century â€Å"commencement and career† readiness by being well versed in cross-curricular STEM, and technological application. Subsequently, technology integration allows students to develop necessary real world skills by applying technological concepts in a work specific competency. As a re sult, it is my goal that teachers will use technology tools to insure that students

Aldous Huxley s Brave New World - 966 Words

Huxley uses contrast to reveal distinctive features of a character. In his novel, Brave New World, Helmholtz Watson is one of the characters who are involved with the use of contrast. Helmholtz is an Alpha Plus lecturer at the College of Emotional Engineering who is friends with Bernard Marx and shares a unique bond with John over Shakespeare. He is physically different from Bernard; he and John are culturally different and share different opinions; and he has psychological and personality differences with Bernard. Firstly, Helmholtz is described as being â€Å"every centimetre an alpha plus† (Huxley 44). He is a well-built man, extremely attractive, intelligent, and creative. He looks like the perfect Alpha Plus, while Bernard looks like the complete opposite of one. Throughout the Society rumours are spread about Bernard being exposed to alcohol during decanting which resulted in his poor physical appearance. He stands eight meters shorter of all the others, including Helmholtz, who is tall, and Bernard is very slim and unattractive. Bernard states â€Å"I am I, and wish I wasn’t† (Huxley 43) so it’s clear that he does not like the way he looks. This is one of the ways Bernard separates himself from the rest of the Society but Helmholtz on the other hand, does not care about the way he looks- he just dislikes how shallow the Society is. Although Helmholtz still recognizes himself as an individual. Also, since Helmholtz is fully aware of his physical beauty, he con tains feelings ofShow MoreRelatedAldous Huxley s Brave New World1334 Words   |  6 Pageso read Aldous Huxley’s Brave New World is to understand the fear for the future during the 1930’s. Widely considered ahead of its time, Brave New World is one of the most influential novels regarding the destructive outcome of genetic and public manipulation through regime control. The story contrasts two worlds: the traditional world where the â€Å"savages† reside and the new World State: a negative utopia where unrestrained sexual freedom, reproductive technology, and mind numbing drugs run rampantRead MoreAldous Huxley s Brave New World1329 Words   |  6 PagesIn Aldous Huxley, Brave New World, life is peaceful without any rebellion from its citizens. The society is called ‘The World State’, where scientist can finally produce eggs, without women getting pregnant. As a result, there is no such thing as a â€Å"family†, and the word ‘Mothe r’ and ‘Father’ are consider as obscene. â€Å". . . the loathsomeness and moral obliquity of childbearing –– merely gross, a scatological rather than a pornographic impropriety† (Huxley 159). They use the Bokanovsky Process, inRead MoreAldous Huxley s Brave New World1080 Words   |  5 PagesComplete Control† Today, one s perceptions of happiness are more often than not associated with material achievements, advancements, or perhaps, love. In Brave New World, however, happiness is based upon the pursuit of stability and emotional equilibrium Aldous Huxley s dystopian novel, Brave New World serves as a warning of the ominous. Set in London, the totalitarian regime instills the motto of stability, community, [and] identity(Huxley.1.1) in its citizens. Huxley s dystopia attempts to findRead MoreAldous Huxley s Brave New World Essay1800 Words   |  8 PagesAccording to Webster’s New World Dictionary, bravery is â€Å"possessing or exhibiting courage or courageous endurance† (Agnes 178). Oftentimes, people are commended for acts of bravery they complete in the heat of a moment or overcoming a life-changing obstacle. Rarely one is commended for simply living a brave life, facing challenges they do not even understand. The characters in the Aldous Huxley’s Brave New Wor ld live a peculiar lifestyle demonstrating bravery for just breathing. Although Huxley’sRead MoreAldous Huxley s A Brave New World1649 Words   |  7 PagesAldous Huxley has presented us a compelling story in the 20th-century called a Brave New World. One of the most notable dystopian novels, it calls for a reader to conceptualize a world, in which society and science are synonymous with each other, history had faded far into obscurity, and Henry Ford, the creator of the assembly line, becomes a deity to many uniformed individuals. The book was about how humans are no longer created by the conventional means of mating, rather artificially, throughRead MoreAldous Huxley s Brave New World1904 Words   |  8 PagesAldous Huxley’s Brave New World, published in 1932, is a masterpiece of science fiction. His imagined, dystopian state creatively employs facts and theories of science, as well as his very own thinly-veiled commentary on the future of society. His family backg round and social status, in addition to molding Huxley himself and his perspective, no doubt made impact on his writing and contributed to the scientific accuracy of his presentation. However, Huxley certainly qualifies as a social commenterRead MoreAldous Huxley s Brave New World1564 Words   |  7 Pages Envision a world where everybody is happy, there is no sorrow or suffering, no fear of death, no misery, everything is pleasant, and the government doles out happy pills, known as Soma. Aldous Huxley’s novel â€Å"Brave New World† describes this world. Is everyone truly happy, and what do the citizens sacrifice in exchange for living in this utopia? Huxley helped shape the modern mind with provocative theories about humankind s destiny, and he was concerned with the possible social and moral implicationsRead MoreAldous Huxley s Brave New World1038 Words   |  5 PagesAldous Huxley, the author of Brave New World, portrays a World State that has made consumption one of its centerpieces. Economic stability is essential to the effectiveness of the World State. They are brainwashed by advertisements and organizations that make them feel as though they are free. The people within the World State continuously consume because of the conditioning they obtained when they were younger. They are educated that when an object or good is in need of fixing, they must get ridRead MoreAldous Huxley s Brave New World2645 Words   |  11 PagesTimes: Aldous Huxley was born into a family of renowned scientists in 1894. He lost his mother at age 14, became virtually blind due to illness three years later, and lost his older brother to suicide at age 21. Despite these setbacks, he went back to school after dropping out of Eton and earned a degree in English literature from Oxford. Because of his blindness, he was not able to do the scientific research he had previously wanted to do, and turned to writing. He wrote Brave New World in fourRead MoreAldous Huxley s Brave New World2041 Words   |  9 Pagesâ€Å"I wanted to change the world. But I have found that the only thing one can be sure of changing is oneself†- Aldous Huxley. Throughout Aldous Huxley’s life he encountered malicious experiences that changed him drastically. He found out that he was a great writer through the dreadful and exceptional events in his life. In the novel Brave New World, Huxley uses conflict and characterization to illustrate how the adv ancement of technology can potentially cause human destruction and how individual motivation

Essay about Karl Marx and Adam Smith Division of Labour

Karl Marx and Adam Smith: Division of Labour A nation is just a vast establishment, where the labour of each, however diverse in character, adds to the wealth of all. Two brilliant people of their time are both respected in their views for creating a near perfect society where everyone is happy. Adam Smith, a respected Scottish political economist philosopher born in 1723, had the goal of perfect liberty for all individuals through the capitalistic approach. While Karl Marx, born in 1818, believed in individual freedom for society and intellectually criticized capitalism giving reasons as to why it was irrational and why it would fail. Adam Smith’s very first sentence claims that, The greatest improvement in the productive powers†¦show more content†¦Division of labour is also credited with the rise of trade between different areas, the rise of capitalism, and increasingly complex manufacturing and industrialization. For Karl Marx, the production portion of Capitali sm signalled great trouble. He believed production in Capitalist society worked in a way that the rich factory owner benefited and the poor factory workers lost. In his manner of reasoning, the Capitalist system was inherently meant to benefit the rich and exploit the poor: â€Å"All the bourgeois economists are aware of is that production can be carried on better under the modern police than on the principle of might makes right. They forget only that this principle is also a legal relation, and that the right of the stronger prevails in their ‘constitutional republics’ as well, only in another form.†[ii] Marx’s view of society and the world lead him to believe that humans create change in their lives and in their environment through practical activity in the practical world. Smith writes in his â€Å"Wealth of Nations† that the division of labour betters society. Things can be produced more quickly by a greater number of labourers specializing in a single skill than by a single worker attempting various tasks. This one worker may not be completely apt at all the components to complete the entire desired product. A larger number of workers that can each be well adapted for a certain part of the whole product would be much moreShow MoreRelatedAdam Smith Division Of Labour Summary1636 Words   |  7 PagesAdam Smith’s arguments on economic growth are heavily based on the concept of division of labour. The idea of division of labour relates to distinct specialization of the said labour force by breaking down one job into smaller components. Whereby one worker becomes an expert of their field, which is an isolated part of the production process. Throughout the 19th century, Victorian industries grew out of Maximum utilization of division of labour making it easy for employees to focus on their areaRead MoreDivision of Labor1397 Words   |  6 PagesDivision of Labor Introduction: The phrase â€Å"division of labor† has many different definitions that can be used in different contexts. The Encyclopedia of Sociology helps explore the many different ways division of labor can be defined, and recognizes that all major sociologists considered this topic to be fundamental in understanding modern society, and how it has came to be. (Borgatta Montgomery and Rhonda 2000). Some of these classical sociological thinkers expressed their own ideas of divisionRead MoreWhat Makes A Nation Wealthy? Essay1668 Words   |  7 PagesWhat makes a nation wealthy? Answering this basic question may not be as simple as it seems. Because we must first analyze what â€Å"wealth† is. This essay is going to cover Adam Smith and Karl Marx’s work and their views how the society works and how wealth is created. It is going to highlight the theory of â€Å"Division of labour† and how it shaped the social relations. Lastly Robert Heilbroner’s concept of â₠¬Å"drive for capital† will be discussed and how it produces wealth and misery to analyze Sinclair’sRead MoreKarl Marx And Karl Polanyi1668 Words   |  7 PagesAdam Smith, Karl Marx and Karl Polanyi are writer of capitalism, that have influenced capitalism in different ways to making capitalism what it is today. Adam Smith known as the father of the political economy, developed the concept of the invisible hand; which explains how self-interest and competition in a free market economy, would allow economy prosperity. Another concept Smit developed is division of labour which say that jobs a business should be specialised, instead of one person having toRead MoreThe Capitalist Class And The Proletariat Essay2151 Words   |  9 Pages Adam Smith and Karl Marx both examine the capitalist mode of production as an issue of central theoretical concern. I will be addressing many issues regarding capitalism from both theorists that will demonstrate the general theoretical orientation that each has towards the nature of capitalism and the roles of the capitalist class and the proletariat. This includes the moral character of the capitalist class, the tendency of capitalism towards crisis, the effects of the division of labour, and theRead MoreSmall Element, Big Difference: A comparison of Adam Smith and Karl Marxs view on labor in a capitalist society.1723 Words   |  7 PagesAdam Smith and Karl Marx are both considered few of the most influential giants in social and economical history. When viewing their economical standpoints, it is not difficult to recognize the difference in ideas that they have regarding society. Adam Smith is an advocator for capitalism and the wealth that can be accumulated in it, while Karl Ma rx critiques on the flaws of capitalism and praises communism that will overthrow the capitalist society. However, both of them base their theories on theRead MoreKarl Marx and Adam Smith Essays1386 Words   |  6 PagesKarl Marx and Adam Smith Karl Marx and Adam Smith wrote in the same time period – during the industrial revolution, where the bourgeois had risen to power by oppressing and exploiting the proletariat. The term bourgeois refers to the people in the class of modern capitalists, owners of the means of social production and employers of wage labor. The proletarians are the people in the class of modern wage laborers who, having no means of production of their own, are reduced to selling their laborRead MoreThe Shaping Of The Modern World Essay1407 Words   |  6 PagesShaping of the Modern World 10/31/16  ​Question #5: The Growth and dominance of Capitalism and the Industrial Revolution transformed the world. Explain the different positions and outlooks on capitalism and the Industrial Revolution taken by Adam Smith, Karl Marx, and Friedrich Engels. ​The growth, influence, and power of the world surrounds itself around capitalism and the Industrial Revolution. Capitalism is best described as the economic and political system where different countries trade. It isRead MoreHow Natural Harmony Was A Key Characteristic Of Economic Growth Through Capitalism1422 Words   |  6 PagesThe works of both Adam Smith and Karl Marx have been highly influential on mainstream economics, and still hold precedence in global economic policy across the world. This essay will explore how natural harmony was a key characteristic of economic growth through capitalism, and how Marx believed this was in fact false as the edicts of capitalism were contradictory to its own goals. In the ‘Wealth of Nations’, Smith believed harmony could be achieved through self-interest and free market economicsRead MoreWhat Is Economics? What Role Does the Division of Labour Play in Defining This Subject Matter?880 Words   |  4 PagesWhat is the subject matter of economics? What role does the â€Å"division of labour† play in defining this subject matter? Quoting Michael Yates, â€Å"The subject matter of economics is the production and distribution of output†¦Ã¢â‚¬  (Yates, 2003). So what does this say to me? Simplifying, this says to me that Economics is a way of explaining the world. With studies dating as far back as Aristotle’s interest in the various forms of state, how can one ever fully understand the complexities of economic

Case Study of Operation Management in Coca Cola

Question: Discuss about case study of the Operation Management in Coca Cola. Answer: Introduction This report provides understanding of Coca Cola Companys marketing process which is a critical aspect of the overall operation and success of the company. It focuses on quality characteristics and performance indicators of selected marketing process which has lead to success of coca cola. This report also reveals information about the weak point of marketing process of coca cola and provides ways of overcoming these weak points. The report also discussed various quality control techniques like Pareto chart, Fish bone diagram, 5 whys technique, PDCA Cycle and check list technique to find out the root cause of ineffective marketing strategies, so that proper steps could be taken to remove the problem (Kracklauer et al., 2012). Observation, discussion and diagrams Selection of company and activity that are linked to strategic goals: For this report Coca Cola Company is selected. A part from this, marketing activity or process of company is selected because; this activity is helpful in achieving strategic goals to company. Significance of marketing process in achieving organizational goals: Marketing process is helpful in achieving the organizational goals. Through the use of marketing strategy, an organization can create an image in the mind of customers. It influences customers for the purchasing the products. This increase the sales of the company and company achieve its short and long term goals (Ferrell, 2013). A part from this, coca cola has significantly focused on improving four Ps of its marketing mix such as price, product, place, and promotion (Anders, 2013). Importance of Marketing Activity in Creation of Customer Value: The customer value is the satisfaction of a customer needs after purchasing goods and its consumption. It is related to what amount customer pay for the receiving goods and services. According to Nijssen, (2013), customer value is the difference between what values customer gain from the use of goods and services and what is the cost of product purchasing. Marketing strategy of Coca Cola is effective to create value for customers (Pride, 2015). Through marketing efforts, Coca Cola informs customers about availability of low calorie beverage. This way, company creates value for health conscious customers. Company provides a symbol of recycle of bottles. This way, it creates value for environment. Quality Characteristics or Performance Indicators of Marketing Strategy: Segmentation, Targeting, Positioning: Segmentation helps the brand to divide the product in homogenous sub segments according to various demographic factors like age, occupation, lifestyle etc. Coca Cola has a marketing strategy, which doesnt target a specific segment. But, it adapts marketing strategy by developing new variants of product according to customer lifestyle. Coca cola has a product diet cola for calorie conscious people. Coca Cola also uses niche targeting strategies in order to capture the market, which is not covered by competitors. Its product Cola is a most acceptable product among people and is famous worldwide. Diet cola is a product, which was launched to capitalize the niche market of people, who are diet conscious. Coca Cola uses competitive positioning strategy to be a first mover in comparison to its competitors (Ferrell and Hartline, 2013). 4 Ps OF Marketing: Product: The coca cola company has a wide range of beverage products in the world. These products are produced according to customer needs and wants. The main aim of this strategy is to provide high quality products to its customers and to create positive brand image. The products of coca cola have the high quality, so most of the customers purchase the coca cola products (Richter, 2012). A part from this, coca cola offers a contact and helpline number on its bottles for any complaint and any suggestion. This way, company creates value for the customer through the care of customers problems. Along with this, the company has taken decision to make renewable and recyclable bottles. This indicates that company is highly dedicated towards customer value. Company also offers value to customers through increasing its product portfolio. The product portfolio of Coca Cola involves range of products including diet coke, 100% fruit juices, fruit drinks, water, energy drinks, tea and coffee etc (LaPlaca and Frank, 2011). Price: On the basis of available range of products, the company decides the price of product according to geographic and market segment. Coca Cola also decides the products price on the basis of the competitors products price. Mainly the companys focus is on availability of products at low price. Low pricing policy of the company influences customers for the purchasing products and thus it creates the customer value in market (Gbadamosi, et al. 2013). Coca Cola has a different pricing strategy for every sub brands and pricing strategy is based upon the competitors pricing policies. Place: Coca cola has marked its presence worldwide. The distribution followed by Coca cola is FMCG distribution network. Coca Cola has good business relations with local FMCG retailers as well as big hotels, restaurants and super markets. The effective products distribution systems of Coca cola provide the products to customer easily. For the purchasing the beverage products customer dont want to pay extra money in terms of transportation cost. Availability of product easily attracts the customers for the purchase and to give priority Coca Cola rather than other beverage brands (Anders, 2013). Thus, distribution strategy plays a significance role in creating customer value for the organization. Promotion: Coca cola company use the various marketing and promotional strategy for the reaching target audience for achieving strategic goals. Marketing strategy of company includes marketing tools as sales promotion, public relations, corporate social responsibility and customer direct marketing. These strategies are effective to create the positive brand image (Pride, 2015). A part from this, company increases its sales by the giving free samples and discounts coupon on the products. These tools attract the customer towards the brand. Furthermore, Coca cola use CSR strategy (Richter, 2012). This is also effective in creation of value in market (Gbadamosi et al., 2013). The Company adopts different kinds of advertising and promotional technique in order to capture the market. Coca cola mainly keeps it focus on value based advertising. Coca cola also uses CSR in its marketing strategy to directly relate with the emotional sentiments of the customer. It uses both pull and push strategy. It has various celebrities as its brand ambassador (West and Ibrahim, 2010). Sponsorship of Global Sports Events: The company has sponsored various events and this is a part of marketing strategy of Coca cola. Olympic Games, NASCAR are some of the main events, where the sponsorship is done by Coca cola. Due to sponsorship of such events, the brand catches the eye of various people in shorter time span (Bidgoli, 2010). One Brand Strategy: Coca cola implements One Brand strategy at a global level. This strategy places its different variants including Coca-Cola, Diet Coke, Coke Zero and Coke Life within single master brand. All the marketing strategies keep its focus on Coca Cola brand, and it does not create different personalities for different variants. One brand strategy helps to make choice easier and simpler (Boone and Kurtz, 2013). Causes of Variation in Result: Marketing Research Flaws: Coca cola may face variation or poor results in its marketing strategy, if the research is not conducted properly. Such type of incident has happened earlier with coca cola. It launched a new product and the original product was not marketed by company. Production of original product also stopped and this proved to be fatal. This new product was not liked by customers as taste. It is because marketing research of company for designing product was not effective. Branding also had symbolic significance to buyers. This all happened because of marketing research flaws (Kumar, 2013). Ineffective Distribution System: The company may also face variations in results due to ineffective distribution system. If the company does not have effective distribution system, then competitor take advantage of it and acquire its market segment. For effective distribution system, Coca Cola should considerably acquire more vending machines and vendors than its competitors. Proper channel of distribution should be followed by coca cola, if it wants to get positive results from its marketing strategy (Desbordes and Richelieu, 2012). Global Issues: While going global, the company should also consider factors like social, ethical, political, economical etc. One of the recent global issues faced by company is challenge to sale products in Iraq when it decided to expand in Iraq. People in Iraq do not buy the companys product because of the war against Iraq by USA. This resulted into huge losses to company. So, global issues also affect effectiveness of marketing strategy (West and Ibrahim, 2010). Ethical Issues: Company should also consider ethical issues while promoting the product. The ingredients used in manufacturing should be mentioned on the packaging. Recently some pesticides found in Coca cola, which was unethical. Because of this, company faced a huge downfall in its sale. So, ethical issues should be considered for effective marketing strategy (Schlegelmilch, 2016). Pareto Chart: A Pareto chart includes a column chart and line graph. It analyzes the problems and provide information about which problem have need to firstly focus. The outcomes of the Pareto chart is as below: The above Pareto chart shows that, 80% effect of problems comes from the 20% causes. It indicates that ineffective marketing research flaws and weakness of marketing elements are the major causes of the ineffective marketing outcomes. From analysis of Pareto chart, the effectiveness of marketing strategy can be done through focus on resolving two major causes (Duffuaa, 2015). Factors that Influence the Marketing Strategy: Following diagram depicts different factors that affect the marketing strategy of coca cola: Fish bone diagram analysis: The fish bone diagram is an effective tool of identifying the causes for a problem. This tool helps coca cola to identify factors that affect its marketing strategy (Shelly, 2011). Interpretation of diagram: The above diagram is discussed as below: Demographic factor: In Coca Cola, the age of customers is a factor that affects the advertising of company. The company advertises their products for the giving information to its customers. But, there are different laws and regulations in Arab countries which prohibit companies to advertise their products for the children. Along with this, company cannot advertise its products on children TV channels, because these products are not good for the health (Anders, 2013). Thus age of the customers influence to marketing strategy of coca cola. Economic Factors: The rate of inflation is not stable in country of trade than it affects the cost of production. Coca cola may face impact of inflation problems on demand of its products. High inflation in a country will affect effectiveness of marketing efforts negatively. It affects the purchasing power of customer (De Mooij, 2013). Natural Factor: Natural factors also affect the marketing strategy of coca cola. The coca cola company is trying to make environmental friendly packaging. Now companies are using petroleum and fossil fuels for the packaging, but Coca Cola is trying to make petroleum free packaging. This type of innovation will be helpful to improve brand image (Parente, 2014). Moreover, this innovation helps the marketing strategy for influencing to customer for the purchasing products. Cultural Factor: In the world there are more companies which are offering the similar products to customers. Through focus on factor values, festive, company may improve its marketing strategy. This will increase acceptance of its products (Lamb, 2012). Political Factor: The political factors also influence the marketing strategy of coca cola. The government makes different rules and regulations for the company. Coca cola make its advertisements and promote their product as non-alcoholic beverage product (Anders, 2013). Moreover, the products of the company are monitored by the different health authorities and government. These rules and regulations influence the company operations. Technological Factor: Coca Cola Company has a partnership with a music company Spotify that provides music on the customer demand. This music performs large part in marketing strategy. Apart from this, coca cola and spotify provides a music service to its customers for the connecting to others customers around world that love this type of music (Turnbull, 2013). Thus technological factor effectively influence to marketing strategy of coca cola. Whys Technique: Problem: Common causes of variation or poor quality in marketing strategy result of Coca cola. There are global issues, which are faced by company while going global. There are marketing research flaws in company. The company did not conduct a well defined research. The company does not form proper questionnaires with open ended questions. The company does not have competent research team (Goetsch and Davis, 2013). Other Tools for the Quality which May be Relevant for the Coca Cola: There are some other tools that are available for assessing quality of marketing strategy of coca cola such as cause and effect diagram, check sheet, control chart, histogram, Pareto chart, scatter diagram, and stratification technique (Alkhafaji, 2013). Check sheet technique: A check sheet is a document containing key requisites of a particular thing. Check list designed for marketing strategy of Coca Cola is as below: (Source: Exhibit 1) Key elements to improve marketing strategy: Focus on Extensive Distribution System: Coca cola can adopt an extensive distribution system, as part of its marketing strategy. Due to this distribution system, the product will be available at every retailer. This will result in increase in sales (Merrill, 2015). Collaborative customer relationship: Coca Cola should always create value advertisement for its customer so that the emotional sentiments of customer are not harmed. Company can follow concept of CSR in advertisement to create sense towards social responsibility. Coca cola should also create advertisement according to the lifestyle of the customers. This can lead to collaborative customer relationship that is necessary for company growth (Blythe, 2013). PDCA Cycle for Strong Brand Image: Plan- Under this stage, company should focus on effective planning of different design elements in marketing strategy (Mooij, 2010). Do- Under this stage, company should advertise its products through right channels. This helps the company to communicate emotional message to customers and this leads to drivers like brand loyalty, customer engagement and repeatedly purchase. Build a strategic brand division that effectively communicates brand (Lamb et al., 2011). Check- Company also needs to evaluate presence of different elements of an effective marketing strategy in its marketing plan (Holt and Cameron, 2010). Act- Once the quality check procedure has done, company should start initiation on it (Anders, 2013). Conclusion: Multinational companies need to maintain high levels of profit in order to build competitive advantage and strong brand image. Coca-Cola needs to continuously work on building its brand image through effective advertising, and effective promotion (Proctor, 2014). The Company requires improving their marketing research flaws and adopting effective distribution system for consistent expansion and development of its brand name. Recommendation: On the basis of report conclusion, following recommendation can be offered to coca cola Company needs to promote its brand through the use of creative slogans and music services worldwide. 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